Clean Advertising

Clean Advertising is also known as reverse graffiti, clean graffiti, pavement advertising as well as other names. It involves creating a custom made stencil with your image and message. Our teams then seek out dirty pavements in high footfall areas in your chosen locations. We then pressure wash over the stencil creating a clean image on the dirty paving, creating a “Clean Advert”. We can target high footfall areas such as city and town centres to ensure your message gets to the right people, and as many of them as possible.

Your eco friendly advert will then be seen be thousands of people every day for weeks at a fraction of the price or other advertising methods. Adverts generally last around 2-8 weeks then fade away over time.

The Stencil

Our stencils are usually cut from 750mm x 750mm sheets of mylar. This offers the best durability and an ideal advert size to fit most paving slabs. We can use larger or smaller stencils sizes if you prefer and if it works for the campaign.



We are unable to give a price on our website as each campaign is different. The locations, number of adverts and the number of stencil will affect the pricing. Please get in touch and we can give you your free quotation.


Number of Adverts

Campaigns usually consist of 20 to 40 adverts in one town/city.

However, we have carried out campaigns consisting of several hundred adverts over many cities.



We cover the whole of the UK. We have even carried out a campaign in Paris, France. By using several teams we can carry out campaigns in multiple cities at the same time if needed.



Normally we would ask for at least 2 weeks notice for a campaign, but we have carried out campaigns with shorter notice when needed. Naturally, the more time we have the better to ensure all fine details are agreed.



As we are a cleaning company we have an excellent knowledge of which surfaces will clean the best. Including which surfaces will leave a good clean/dirty contrast. This will ensure the best results for your campaign.

Over the last 20 years we have carried out hundreds of campaigns throughout the UK, placing well over 15,000 adverts.